A cookie is a small text string that websites visited send to the User's computer browser, where they are stored when the User visits a website, and then transmitted back to the same websites during subsequent visits. The Company uses cookies to make the Site work or to improve its performance, as well as to provide information about the Site or the User's browsing. The Site uses cookies for both technical purposes and additional purposes: while technical cookies are used because they are strictly necessary for the technical operation of the Site and to provide the service expressly requested by the User (e.g., language settings, etc.), as better described below, cookies for additional purposes (e.g., profiling cookies, analytical cookies) are used to conduct behavioral analysis of the User on the Site, in order to improve its content and send advertising messages in line with the User's preferences expressed during internet browsing, as indicated below.

1. Technical cookies

Technical cookies are essential to allow the User to navigate the Site and use its features, remember user choices (e.g., language, country of origin, etc.), distribute requests across multiple servers, store when the User gives consent to certain options (e.g., by accepting the use of certain cookies by dismissing the informative banner), and enable the User to view content and videos through Adobe Flash Player. These cookies have a duration of 2 years and do not require the User's consent.

1.2 Performance and Analytics Cookies of the Company

Technical cookies are essential to allow the User to navigate the Site and use its features, remember user choices (e.g., language, country of origin, etc.), distribute requests across multiple servers, store when the User gives consent to certain options (e.g., by accepting the use of certain cookies by dismissing the informative banner), and enable the User to view content and videos through Adobe Flash Player. These cookies have a duration of 2 years and do not require the User's consent.

1.3 Performance and Analytics Third-Party Cookies

The Company may also use third-party analytical and performance cookies on the Site, for the same purposes described above, particularly Google Analytics. These cookies are used to analyze users' browsing behavior on the Site, such as the number of pages visited or the number of clicks made on a page during navigation. The Company processes the results of these analyses only if the third party uses cookies in connection with the browser installed on the User's computer or other devices used to browse the Site. To activate these cookies, the User can choose to give consent (which represents the legal basis for processing) through the mechanism described in the Company's cookie information banner, which the User views on the Site's homepage/landing page when accessing it. To obtain information on how to manage the performance and analytics cookies installed by Google Analytics, as well as to refuse them, we recommend consulting the Privacy Policy of Virality srl.

1.4 Company's Profiling Cookies

These cookies are activated in relation to the content displayed and the User's use of the Site. This allows the Site to record and store the preferences expressed by each User during subsequent visits, analyze the User's behavior on the Site, and personalize certain aspects of the Site based on the individual User, in order to improve its content and send advertising messages (e.g., banners) in line with the User's preferences expressed during internet browsing. This type of cookie can also be used to limit the number of times a particular advertisement is displayed and to help measure the effectiveness of an advertising campaign. In this case as well, the User's consent is expressed by choosing to activate them through the cookie information banner. Additionally, on its pages as well as in emails sent to the User, the Site may include web beacons and electronic images, so-called "one pixel GIFs," "clear GIFs," or "pixel tags" that, when clicked, allow the counting of the number of users who have visited the Site's pages or accessed the content of the communications, not only providing statistical data but also identifying the characteristics and content that most interest individual Users in order to provide more personalized information.

1.5 Third-Party Profiling Cookies (Retargeting)

The Company collaborates with certain partners to display advertisements related to the Site on third-party websites and to allow advertising network partners to display ads that take into account the preferences of Users who have requested information on the Site or viewed its content. These cookies are used by Facebook to present advertising banners to the User when they are on other sites, showing the latest content viewed on the Site. While the User navigates the Site, these cookies are also used to show them products that may be of interest or similar to those previously viewed, based on their browsing history. These cookies connect to the browser installed on the User's computer or other devices used during browsing on the Site. To obtain information on how to manage these cookies and to refuse them, we recommend that the User consult the Privacy Policy of Virality srl. Finally, for more information about the profiling cookies present on the Site and how to manage or disable third-party cookies, the User can visit the website www.youronlinechoices.com.

1.6 Disabling Cookies via the Browser

In addition to being able to choose whether to accept or reject all or some of the cookies used by the Site for additional purposes through the mechanisms outlined in this Privacy Policy, in the future, if desired, the User can also delete the cookies placed by the Site from their browser using the browser's settings. Most web browsers are set to accept cookies. However, the User can configure their browser to restrict the number of accepted cookies or block all cookies by changing the browser settings as follows: Microsoft Internet Explorer: Click the 'Tools' icon in the top right corner and select 'Internet Options'. In the pop-up window, select 'Privacy'. Here, the User can modify the cookie settings. Google Chrome: Click the "wrench icon" in the top right corner and select 'Settings'. Then select 'Show advanced settings' and change the 'Privacy' settings. Mozilla Firefox: From the drop-down menu in the top left corner, select 'Options'. In the pop-up window, select 'Privacy'. Here, the User can adjust the cookie settings. Safari: From the drop-down settings menu in the top right corner, select 'Preferences'. Select 'Security' and here the User can adjust the cookie settings. It should be noted, however, that disabling the use of all cookies on the Site (including technical cookies) will compromise certain functionalities.

1.7 Ulteriori informazioni relative ai cookie

The website www.allaboutcookie.org contains instructions for managing cookies on the most popular browsers. Alternatively, you can consult the documentation provided with the software used on your device.

2. Changes to the Privacy and Cookie Policy

The Company reserves the right to make changes to this Privacy Policy at any time, by notifying Users through publication on the Site. We encourage the User to check for such updates on the Site. If the changes are particularly significant and/or have a high impact on the User's rights, the Company may also communicate them to the User through a different method (e.g., by sending an email).

Privacy and Cookie Policy updated on 24/05/2018.

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